BENTONVILLE, ARK (AP) - Some Walmart customers soon will be able to
sample a new discount item-Walmart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto,
Calif., to produce the spirits at an affordable price; in the $6-8
range. While wine connoisseurs may not be inclined to throw a bottle of
Walmart brand wine into their shopping carts, there is a market for
inexpensive wine, said Kathy Micken, professor of marketing at Roger
Williams University in Bristol, R.I. She said: "The right name is
important." So, with that in mind, here are the top 12 suggested names
for Walmart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Walmart "Merde du Pays"
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
And the number 1 name for Walmart Wine...
1. Nasti Spumante